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Case study: Drains UnlimitedPage four to page one in 12 months.

Drains Unlimited, a U.S. manufacturer of premium stainless steel drainage systems, was buried behind big-box retailers and aggregator sites. A nine-pillar SEO program took their average Google position from 32.6 to 7.0 in a year.

+343%Organic search clicksSame 90-day window, year over year
+586%Search impressionsYear over year
9.6xOrganic growthFirst month vs. now
The challenge

A great product nobody could find.

Searches for their products led to big-box retailers and aggregators instead of Drains Unlimited. The website was a static product catalog, and its average Google position sat at 32.6, deep on page four.

What we did

A nine-pillar SEO program.

We turned the static catalog into the go-to destination for the category, built for both homeowners and commercial buyers, and optimized it for traditional search and AI search.

  • SEO
  • Local & Google Business Profile
  • AI search
The results

From page four to the top of page one.

Over 12 months the average position moved from 32.6 to 7.0. Organic clicks in the same 90-day window grew from 767 to 3,400, and ChatGPT and Perplexity now cite the site, a channel that didn't exist at launch.

Organic search clicks, same 90-day window
  • Last year767
  • This year3,400

D&J understood our specialized drainage products perfectly. Our website now attracts both homeowners and commercial clients looking for premium drainage solutions. Excellent results.

Drains Unlimited logo
Mirek K.Owner, Drains Unlimited
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Let's find the jobs you're missing.

Pick a time for a free 30-minute video call. We'll review your Google Business Profile, local rankings and ads, and show you where jobs are slipping to competitors. No pitch, no pressure.

  • Where you show up in the map pack across your service area
  • Which calls and leads you're getting now, and which you're losing
  • The two or three changes that would move the needle first
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