Skip to content
Restoration franchise group

Case study: SERVPRO Team AllenOwning the local pack across six NYC territories.

SERVPRO Team Allen runs six franchises in some of the densest restoration markets in the country. Our full-stack program covers Google Business Profiles, review response, social, email, PPC and Local Services Ads lead management.

53.8%Share of local voiceFlagship territory
+126%PPC conversionsQuarter over quarter
+98%Calls from Google Business ProfileQuarter over quarter
The challenge

Six territories, one crowded market.

New York City is one of the most competitive restoration markets in the country. Every territory had to show up in the map pack, and every ad dollar had to turn into jobs.

What we did

A full-stack program.

We manage Google Business Profiles for all six territories, respond to reviews, run social and email, and manage PPC and Local Services Ads leads.

  • Local SEO
  • PPC & LSA
  • Reviews
  • Social
  • Email
The results

Top three across the core grid.

The flagship territory holds a 53.8% share of local voice and ranks in the top three across its core 3-mile grid scan. PPC conversions more than doubled in a single quarter while cost per conversion fell 35%, calls from Google Business Profiles grew 98%, and all six profiles average 5 stars.

Quarter over quarter
  • PPC conversions+126%
  • Calls from Google Business Profile+98%
  • Cost per conversion35% lower

These guys get the restoration business. Their marketing put us at the top of local searches and highlighted our 24/7 emergency services. Outstanding results across all our NYC locations.

SERVPRO Team Allen logo
Rob A.CEO, SERVPRO Team Allen
Book a strategy call

Let's find the jobs you're missing.

Pick a time for a free 30-minute video call. We'll review your Google Business Profile, local rankings and ads, and show you where jobs are slipping to competitors. No pitch, no pressure.

  • Where you show up in the map pack across your service area
  • Which calls and leads you're getting now, and which you're losing
  • The two or three changes that would move the needle first
Rather talk now? (401) 300-0049 Or email us
Loading available timesOpen the calendar in a new tab

Prefer a callback? Send us your details and we'll reach out.

Call Book a strategy call