Houzz Pro Cost for Contractors and Whether It Pays Off

A Houzz rep calls, the demo looks sharp, and the number you hear is $199 a month. That’s only part of the Houzz Pro cost. You sign up for 12 months, and if you want Houzz to run ads for you, that starts at another $499 a month.

We pulled every price and contract term in this guide from Houzz’s own pricing page, help center and Pro Terms, checked on October 14, 2026. Then we did the yearly math and the break-even math, so you can decide before you sign.

Short answer: Houzz Pro software costs $99 a month (Design), $199 a month (Pro) or $399 and up (Teams), with extra users at $50 a month on the first two plans. Advertising for leads is a separate add-on starting at $499 a month. The standard plan is a 12-month commitment that renews on its own, so Pro plus ads runs at least $8,376 a year.

Houzz Pro cost by plan in 2026

Houzz Pro has three paid software plans: Design at $99 a month, Pro at $199 a month and Teams starting at $399 a month. Leads from Houzz ads aren’t in any of them. That’s a separate add-on that starts at $499 a month.

Here’s what each plan includes, taken from the Houzz Pro pricing page on October 14, 2026.

First, the Design plan is built around design tools. If you run crews, the stuff you’d use every day (schedules, daily logs, change orders) starts at Pro.

Second, the marketing pieces you might assume come with a business account, like the Premium Profile and the website, are tied to Teams or to the ad package. Houzz’s own pricing explainer says the ad package comes with “the premium marketing features that are included with Teams.”

One warning before you trust any other number you find. Many review sites still list old plan names and prices. Forbes Advisor’s review, for example, shows an $85 Starter plan and a $499 Ultimate plan. Houzz itself says older reviews and comparison sites “may describe plans, prices or user limits that no longer apply.” If a page lists Starter, Essential or Ultimate plans, it’s out of date.

What Houzz Pro costs over a full year

Think in years, not months, because Houzz says its standard subscription is a 12-month commitment, payable monthly or annually. Paying monthly spreads the bill out. It doesn’t shorten the contract.

Paying monthly is a billing choice. You’re still making a 12-month decision.

So we multiplied it out. These are example calculations using the published starting prices, before tax and before any custom quote on Teams or ads.

Look at the Pro row with 5 users. At $199 plus four extra seats at $50, you hit $399, the same as the Teams starting price. Houzz says the same thing: at five or more users, Teams “costs the same as or less than Pro.” At four users, Pro is $349, still $50 under Teams. At five or more, price Teams before you add seats.

The bigger jump is the ad package. Pro alone for a one-person shop is about $2,400 a year. Add ads and you’re past $8,000 before you’ve closed a single Houzz job. Go into the sales call with $8,376 in mind, not $199. And check your first term length: the terms say it can be 12, 24 or 36 months, which is why the 3-year row is there.

What Houzz Pro costs in a year

Starting prices times 12 months. White is software only, orange includes the ad package.

Design, 1 user$1,188

Pro, 1 user$2,388

Teams or Pro with 5 users$4,788

Pro plus ads$8,376

Teams plus ads$10,776

The contract clock

Day 1

Trial starts. Houzz collects your payment info.

Day 30

Trial ends. If you didn’t cancel, your annual plan starts.

30 days before renewal

Deadline for your do-not-renew request. Send it sooner.

End of term

Plan renews for another 12 months unless you gave notice.

Sources: Houzz Pro pricing page and help center, Houzz Pro Terms (effective Oct 6, 2026). Checked Oct 14, 2026. Before tax; ad price is a starting price.

The free plan and the 30-day trial

You can try Houzz Pro two ways, and they aren’t the same thing.

The free plan: on the pricing page, the free plan block says “No credit card required.” You can try the tools without a card on file.

The 30-day trial is a trial of a paid plan. Houzz’s pricing explainer says the Design and Pro plans include it. Teams doesn’t show a trial button, just “Get a Demo.” Two details on the trial matter:

• Houzz collects your payment information when you sign up for it.
• The pricing FAQ says you can cancel during the trial “before your annual subscription begins at the end of the free trial.”

If you don’t cancel inside the 30 days, the trial rolls into a paid annual plan. Miss the cutoff by a day and you owe 12 months. On Pro that’s at least $2,388, with no early exit. Houzz’s terms also say free trials are only for new customers signing up for the first time, so you don’t get a second shot later.

What we’d do: start the trial on a day you’ll remember, then set a phone reminder for day 25. On day 25, decide. If you’re not sure, cancel.

How much it costs to advertise on Houzz

At starting prices, ads are $499 of the $698 a month for Pro plus ads, about 70% of the bill. Houzz lists the ad package as “starting at $499/mo,” and the button next to it says “Get Pricing.” Your actual price comes from a sales quote. Houzz’s pricing explainer calls advertising “a separate add-on,” on top of whatever software plan you pick.

What the ad package includes

Per Houzz’s own pages, the ad package gets you:

• Ads shown to homeowners in Houzz search results and while they browse projects, targeted by service area, services, project type and budget (from the targeted advertising page).
• The ability to adjust targeting and turn ad activity on or off.
• The Premium Profile, custom website and email marketing that otherwise come with Teams.

How Houzz leads reach you

Houzz sorts leads into types. One type is Project Match. Houzz’s help center explains that a homeowner fills out a questionnaire and Houzz matches them with up to 6 pros. So a Project Match lead can be shared. You may be one of as many as six pros calling the same homeowner.

The other types are direct messages, phone calls, contacts from your website (Houzz calls this “My Website”), and “other Houzz sources,” which includes a leads pool.

Flat rate, not pay per lead

Houzz sells this as a subscription. Its lead generation page describes “subscription-based pricing instead of pay-per-lead.” A busy month doesn’t cost you extra. A dead month doesn’t cost you less. And the on/off switch for ads is a lead-flow control, not a billing one. Nothing on Houzz’s pages says pausing lowers your bill, and the terms say you won’t be refunded or credited “under any circumstances” unless your agreement says otherwise. Ask your rep before you count on a pause saving money.

The contract terms that matter more than the price

We read the Houzz Pro Terms and Conditions (effective October 6, 2026) and Houzz’s help center. Here are the eight terms we’d read twice before signing. Quotes are Houzz’s words.

1. It renews by itself. Outside Italy and Australia, “your plan will automatically renew for successive 12-month terms” unless you give notice first. The terms say pros “may not receive notice of automatic renewal.” Assume no reminder is coming.
2. You can’t leave early. The help center says most plans “are annual 12-month contracts, so you will not be able to cancel early.” The terms say you “may not terminate your current plan prior to the end of the term.”
3. The first term might be longer than a year. The terms say the initial term “is likely a 12, 24, or 36-month period.” Check which one your agreement says.
4. No refunds. Amounts paid are non-refundable unless your agreement says otherwise, “including for a partial month’s subscription, or for periods in which you did not access the Services.”
5. Prices can go up. Houzz can raise prices with at least 30 days’ written notice to your account email. The terms say if you don’t accept, you “must cancel” before the increase takes effect. Ask your rep how that works with the no-early-exit rule, and whether an increase can hit during your current term or only at renewal.
6. Set up your ads within 90 days. If you buy advertising and don’t give Houzz the information it needs within 90 days of purchase, Houzz “may forfeit your right to receive the Advertising Services.” Payments are non-refundable under the same terms, so don’t let the setup slide.
7. Late payments cost extra. Past-due amounts carry a late fee of “the lesser of 1.5% per month or the maximum amount permitted by law.”
8. Leads aren’t guaranteed, and sales emails don’t count. Houzz “cannot guarantee … that leads will contact you.” And unless it’s signed by a Houzz director, officer or vice president, “any terms set forth in any email will be void and have no effect.”

That last one is the trap we’d watch most. If a rep promises you a lead count or an easy out, ask for it to be written into your Pro Services Agreement before you sign. The terms also say you can’t rely on anything a Houzz rep tells you that isn’t in the terms, and email promises don’t count unless a Houzz director, officer or VP signs them. That covers phone calls too.

Your plan also comes with a Pro Services Agreement. Houzz’s help center says it “includes information about the cost of your software and/or advertising plan, the duration of your term, and when you can cancel your plan.” A copy is emailed to you at signup. If your agreement and the terms conflict, the terms say the agreement wins, so read the agreement, not just the terms. Save it in a folder you’ll find in 11 months.

Questions we’d ask the rep before signing

Forbes Advisor’s review (the same one with the old prices) notes that many users of Houzz’s lead and ad services “report a low return on investment and difficulty canceling or getting refunds.” Forbes doesn’t say how many users, but it’s worth asking these before you sign:

• Is my first term 12, 24 or 36 months? Can I pick 12?
• Houzz’s construction leads page says “One area with standard exposure included; upgrades to plan available.” Does that apply to my ad package, what counts as one area for me, and what does a second one cost?
• Will my free profile still get direct messages and calls?
• Are Select Match and the Additional Leads Pool (both named in the terms) part of my package, or extra?
• Can I buy ads with the Design plan, or do I need Pro?
• Is there a discount for paying the year up front? Any setup fee?
• Can I drop the ad package or move down a plan at renewal?
• Can a price increase hit during my current term, or only at renewal?

Put every answer you care about into the signed agreement.

Is Houzz Pro worth it? Run the break-even math

Start with this: how many jobs do you need to close to cover a year? For a kitchen remodeler, one job can cover it. The risk is a year where Houzz sends you no job at all.

Here’s an example calculation. Say you’re on Pro with the starting ad package: $698 a month, or $8,376 a year. Say your gross margin is 30%, meaning 30 cents of every job dollar is left after materials and labor. Your real margin may be higher or lower, so plug in your own.

The last column is for contractors who’d buy the software anyway, so only the ads have to pay back. Either way, this is gross profit before overhead like rent, trucks and office pay. Houzz has to cover its cost and still leave you something.

Now work backward to leads. Since a Project Match lead can go to up to 6 pros, you may be competing with several others for it. So we used a low example rate, not a Houzz number: you close 1 in 10 Houzz leads you talk to. At that rate, the $8,000 contractor needs about 40 leads a year to break even, the $25,000 contractor about 20, and the kitchen remodeler about 10.

That’s why Houzz tends to make more sense for bigger, planned projects. A small ticket needs a lot of leads to pay a flat fee.

Track it from day one

You can’t run this math at month 10 if you didn’t tag your leads at month 1. Houzz sorts leads into types (Project Match, direct message, phone call, website, other Houzz sources). We’d add three things:

• Add a “booked” and a “job value” column for every Houzz lead.
• Ask every caller how they found you, even if Houzz already tagged it.
• Check your numbers at day 90 and day 180. If you’re nowhere near the jobs in the table, you know before the renewal window, not after.

Who Houzz Pro fits and who should skip it

Houzz calls itself “the leading platform for home remodeling and design.” Its software pages are organized around new construction, remodeling, interior design, architecture and painting. Its pages lead with remodeling and design, and that’s where its lead model fits best.

This part is our opinion, based on how the product and the lead model work.

Houzz Pro can fit if you:

• Do planned projects people research for weeks: kitchens, baths, additions, outdoor living, custom builds.
• Have strong project photos. Houzz is a photo-driven site, and your portfolio is your ad.
• Want design tools like 3D floor plans and mood boards to help sell the job.
• Have average jobs big enough that one or two wins cover the year (see the table above).
• Will answer leads fast, since a Project Match lead may be going to several other pros.

We’d skip it, or start on the free plan, if you:

• Run an emergency trade. A homeowner with a burst pipe at 2 a.m. calls whoever shows up first on Google. They aren’t scrolling design photos.
• Are a brand-new shop with no photos and no cash cushion for a 12-month bill.
• Mostly want job costing and crew software. Houzz’s software alone is still a 12-month commitment, so compare standalone tools and ask each one if it bills month to month.
• Can’t track where jobs come from. Then you won’t know if the $8,376 paid off.

You don’t have to buy ads to use the software. Houzz says advertising is sold separately, “so software and marketing spend are independent choices.” If you mainly want estimates, selections and client dashboards, judge the ad package as its own decision.

Houzz vs Angi, Thumbtack and Google Local Services Ads

The real difference is how you pay. Houzz charges a flat subscription. The other three in this table let you pay per lead, so your bill can move with your volume.

A flat fee rewards you when Houzz sends a lot. Per-lead pricing protects you when it doesn’t. So before you sign, ask the rep how many Project Match leads pros in your trade and zip code got last year. Ask for it in writing. It probably won’t bind Houzz, but it gives you a record.

We’ve gone deep on the others if you want to compare line by line: what Angi leads really cost, our Thumbtack review and how Google Local Services Ads bill you. If you’re shopping around, our list of other lead sources besides Angi covers more options.

And don’t skip the source you own. Leads from your own website and Google profile don’t go to six other pros, and you don’t sign a 12-month platform contract for them. It takes time and work, or money, to build, but the leads are yours. That’s the point of SEO for your own website: you own it, and it doesn’t stop the day a contract ends.

How to stop Houzz Pro from renewing

If you’re already signed up and want out, you probably can’t leave mid-term. What you can do is stop the next 12 months from starting. Houzz’s cancel help page says you must send the do-not-renew request “at least 30 days before the date of your next contract renewal.”

Here’s the path inside Houzz Pro, per that page:

1. Click the Settings icon near the bottom of the left navigation, then choose Subscriptions.
2. Select Manage My Subscriptions.
3. Choose the option to submit a request to cancel your auto-renewal, then select Submit Request.
4. Confirm with Continue, and give feedback if you want.

The terms also let you give notice by calling customer service or emailing pronotices@houzz.com. We’d do both: submit it in the app and send the email, then screenshot the confirmation. Do it the day you decide, not the week it’s due.

Done with Houzz for good? For a free account, the terms say you close it by selecting Remove Professional Profile in the Edit Profile section. A paid plan runs to the end of its term either way.

Houzz Pro cost FAQ

Is there a free version of Houzz Pro?

Yes. Houzz Pro has a free plan, and the pricing page says no credit card is required. It’s a way to explore the tools before paying anything. The 30-day trial is different: it’s a trial of a paid plan, Houzz collects payment info at signup, and it rolls into an annual subscription if you don’t cancel before it ends.

Can you pay for Houzz Pro month to month?

You can pay monthly, but that’s a billing choice, not a month-to-month plan. Houzz says its standard subscription is a 12-month commitment, payable monthly or annually. Its terms say the initial term is likely 12, 24 or 36 months and that plans renew for 12-month terms unless you give notice.

Can you cancel Houzz Pro early?

Usually not. Houzz’s help center says most plans are annual 12-month contracts, so you can’t cancel early, and its terms say paid plans can’t be ended before the term is over. You can stop the renewal in the app, by calling customer service or by emailing pronotices@houzz.com. Houzz’s help page says to send it at least 30 days before your renewal date, so use that deadline no matter how you send it.

Does Houzz Pro guarantee leads?

No. Houzz’s Pro Terms say it can’t guarantee that ads will always reach the target audience or that leads will contact you. They also say it can’t guarantee that impressions, clicks or leads reflect genuine interest. Project Match leads can be sent to up to 6 pros, so speed of follow-up matters.

How much does it cost to advertise on Houzz?

Houzz lists its advertising package as starting at $499 a month, sold as a separate add-on to the software plans. The pricing page sends you to “Get Pricing” for your actual quote Ask your rep how many service areas the quote covers. If Houzz lets you add ads to Design, that’s at least $598 a month. With Pro, it’s at least $698.

Is Houzz Pro worth it for small contractors?

It can be if your jobs are large and planned, like kitchens, baths and additions, because one or two closed jobs can cover a year. It’s a harder sell for small tickets or emergency trades. Run the break-even math with your own job size and margin, and track every Houzz lead to a booked job.

What to do this week

If Houzz Pro is on your desk right now, here’s the order we’d go in:

1. Pull your last 12 months of jobs. Write down your average job size and gross margin.
2. Plug them into the break-even table above. Figure out how many Houzz jobs you’d need to cover $8,376, or whatever your quote comes to.
3. Ask the rep for the full Pro Services Agreement before you sign. Find the term length, the renewal date and the ad areas included.
4. If you start a trial, set a reminder for day 25.
5. If you sign, put a reminder 45 days before your renewal date to decide whether you’ll renew.
6. Check what your own website and Google Business Profile bring in. That’s the lead source with no 12-month platform contract attached.

For the bigger picture on where contractor leads come from, start with our guide to lead generation for contractors.

And if you want to know what your own site could bring in before you commit to a platform, get a free local SEO audit. We’ll look at where you stand in local search and what we’d fix first. No contract needed to find out.