A Modernize rep calls, says they have homeowners in your area ready for a quote, and wants to set you up this week. Before you say yes, know who else gets those homeowners and what the contract lets you return. The other reviews we found skip the contract. This one quotes it.
We rechecked every Modernize, QuinStreet and HomeBuddy page we quote on November 2, 2026. Example math is labeled.
Modernize leads are homeowner requests that Modernize (owned by QuinStreet) collects from ads, its own sites and a call center, then sells to contractors. A standard lead can go to up to four companies, there’s no public price list, and QuinStreet’s published default terms allow only five business days and four narrow reasons to ask for credit on a bad one. Your own contract may differ.
They can pay off for big-ticket trades with a fast phone team. If you want leads nobody else gets, QuinStreet sells those through a sister brand, HomeBuddy, on different terms.
Key takeaways
- The homeowner’s consent screen allows calls from up to four home improvement companies, so plan to be one of four. Shared or exclusive
- For exclusive leads, Modernize’s login page points you to HomeBuddy, which can resell a lead after 60 days with no appointment and lists a three-month minimum. HomeBuddy compared
- There’s no price list. Right Pricing moves with lead value, and you set the ceiling. How pricing works
- QuinStreet’s 2022 default client terms give 5 business days to request credit, count any lead you’ve reached as valid, and require 90 days’ notice to quit. Check whether your IO uses them. The fine print
- Your max cost per lead is what you’ll spend to win a job times your lead-to-sale rate. Max cost per lead
- Modernize says every lead comes with a TrustedForm consent certificate. Ask for the link with every form lead. Consent proof
- Run a 60-day test with a budget cap, and remember the default 90-day notice can stretch it to five months. The 60-day test
What Modernize leads are and where they come from
Modernize is a lead seller. It finds homeowners who want a project done, gets their details, and sells that request to contractors in the right trade and ZIP code. It’s owned and operated by QuinStreet, a public company. Most of QuinStreet’s revenue (69% last fiscal year) comes from financial services clients.
Home services is still a big piece. In its annual report, QuinStreet said home services made up 31% of net revenue in the year ended June 30, 2026, up from 25% the year before.
Home services revenue grew 47%, mostly because QuinStreet bought HomeBuddy, which comes up again below. Those numbers cover more than Modernize.
Where do the homeowners come from? Modernize’s own lead explainer lists seven channels:
- Paid search ads
- Native ads on other websites
- Its own home improvement sites
- Organic search traffic to its sites
- Publisher partners
- Social media
- Its own call center, which screens homeowners before live transfers
Where the lead came from changes how ready they are. A homeowner who typed “roof replacement cost” into Google is not in the same spot as one who clicked a Facebook ad for a bathroom makeover. Both can end up as a Modernize lead.
For scale, Modernize says it handled more than 10 million homeowner inquiries and delivered more than 400,000 leads in 2025, across all 50 states, on its leads page. Those are the company’s own numbers, not an audit.
The trade list is long. Its marketplace page names 35 categories, from roofing, windows and HVAC to plumbing, electrical, water damage and restoration. Leads are still the core product, but Modernize now calls itself a “multi-product platform,” so expect the pitch to include more than leads. We cover the add-ons further down.
The four ways Modernize sends you homeowners
“Modernize leads” can mean four different products. They don’t work the same way. The difference changes who else is calling the homeowner, and whether you can get credit for a dud.
Modernize describes them on its FAQ page and calls page. Next to each is what QuinStreet’s published client terms say by default:
| Product | How it reaches you | Who else gets it | Credit for bad ones (default terms) |
|---|---|---|---|
| Leads | A form the homeowner filled out, sent to your CRM in real time | Can be matched with other buyers | Yes, for four narrow reasons, within 5 business days |
| Inbound Calls | The homeowner dials a phone number for your business shown on Modernize’s sites | Modernize says the number shown is your dedicated number. Ask whether the same homeowner can also reach other companies | The default terms define calls as leads, and once you make contact, the lead counts as valid. A connected call likely counts. Expect few credits |
| Live Transfers | Modernize’s call center screens the homeowner, then patches them through to your team | The default terms don’t promise exclusive transfers. Ask if the same homeowner can be transferred to more than one company | No, unless your insertion order says so |
| Branded Programs | A custom profile for your business on Modernize.com, plus branded landing pages, per Modernize | Exclusive when the homeowner picks your brand | Ask |
Live transfers only pay if someone picks up. QuinStreet’s terms call these Warm Transfer Leads, and by default they “are not subject to return.” If no one on your team is free, or the call drops before the transfer finishes, “the Warm Transfer Lead will still be deemed valid.” Call those incomplete transfers back first.
Of these four, Branded Programs are the one Modernize clearly sells as exclusive. Its branded programs page says “All customers selecting your brand will be sent to you exclusively.” It says clients see “set rates of 40% on average” on those exclusive leads. A set rate usually means the share of leads that book an appointment. Modernize doesn’t say how it measures it, so ask before you plan around it.
The rest of this review focuses mostly on the first row: standard form leads, which are the ones most likely to be shared. If you want every lead to be yours alone, QuinStreet sells that under a different name, HomeBuddy.
Are Modernize leads shared? How many contractors get each one
A standard Modernize lead can be shared, and you should assume it will be. The homeowner’s consent screen tells you.
Modernize’s consent page says that by clicking “Get Matches,” the homeowner authorizes “Home Improvement Leads and up to four home improvement companies that can help with your project to call you.” Its homeowner FAQ says the same thing in friendlier words: Modernize will “match you with up to 4 top-rated professionals,” and “within 24 hours, you’ll hear from each of your contractor matches.”
The contractor side lines up. QuinStreet’s client terms say leads “may be matched with other QS clients” and that nothing “obligates QS to deliver Leads exclusively to Client.”
“Up to” four means some leads may go to fewer pros. Modernize doesn’t publish how often a lead goes to the full four, so plan as if you’re one of four.
Here’s a made-up example. A homeowner asks about a new roof at 7:40 p.m. By 7:45 their phone has rung twice. By morning, three roofers have left voicemails and one has texted. The job often goes to whoever gets through first and sounds like a real person, not the best roofer.
Angi works in a similar way, as our Angi leads review explains. You’re not the only one calling, so your phone process is the part you control.
Exclusive leads: HomeBuddy, Modernize’s sister brand
If you want leads nobody else gets, Modernize’s answer is mostly a different brand. QuinStreet bought HomeBuddy, and Modernize’s own customer login page now lists it as the place for “Exclusive Leads.” The terms work differently, so treat it as a separate deal.
HomeBuddy’s contractor page says, “At HomeBuddy, only ONE contractor gets the lead.” Its FAQ adds that “the name of the contractor is provided to the customer when they submit their information.” So the homeowner expects your call.
Here’s how the two compare, from what each company publishes. HomeBuddy’s terms are dated March 8, 2024.
| Question | Modernize standard leads (QuinStreet default terms) | HomeBuddy (its own FAQ and terms) |
|---|---|---|
| Who else gets the homeowner? | Up to four companies can call, per the consent screen | “Only ONE contractor gets the lead.” But the terms add: if a lead isn’t turned into an appointment within 60 days, HomeBuddy can give it to other contractors |
| How you get them | Real time, to your CRM | Through your CRM only. HomeBuddy says it doesn’t send leads by email |
| Leads or appointments? | Leads, inbound calls or live transfers | Leads, or appointments its own call center sets for you |
| Getting credit for bad ones | 4 reasons, 5 business days | HomeBuddy says it has a credit policy and walks you through it, but doesn’t publish it |
| Quitting | 90 days’ written notice, unless your IO says otherwise | The FAQ says programs need “a minimum term of three months.” The 2024 terms say you can quit any week: quit by Friday 10 a.m. Eastern and billing stops that Sunday. Ask which one your contract uses |
| Paying | Invoice due in 30 days, then 1.5% a month on late balances | “Due upon receipt” by credit card, unless agreed otherwise |
| Changing ZIP codes | Up to 20 days for most leads | Once a week, if you submit by Friday 10 a.m. Eastern |
| Proof of consent | Modernize says every lead comes with a TrustedForm certificate | You must claim and store each lead’s TrustedForm certificate for at least 5 years |
Watch two lines. First, the 60-day clause. If your team can’t book a visit with a HomeBuddy lead in two months, the lead may not stay yours. Second, the contract length. The FAQ and the older terms don’t match, so get the term in writing before you sign.
HomeBuddy is also built for volume. Its FAQ suggests starting around 25 leads per week, or at least 10 appointments a month. That’s more than most one-truck shops can work.
Our take: exclusive leads should close better, but that alone doesn’t make them a good buy. Use the same max cost per lead math below, with a higher lead-to-sale rate, and see if the quote fits under it.
A lead seller’s contract tells you more about its leads than its sales page does.
How much do Modernize leads cost?
There’s no price list. Modernize uses what it calls Right Pricing. The price moves with how well each lead source performs, and you set the most you’re willing to pay.
Modernize’s pricing page calls it “a dynamic pricing model that aligns lead costs with the performance and value of the source.” It also says “You set the ceiling of the maximum you want to pay,” and that’s the number you control.
Its article on what leads cost never gives a number. It says prices “vary” by trade, homeowner intent, volume, market location and other things. Then it tells you to call for a quote.
You’ll see dollar ranges on other blogs. We couldn’t find a verified number tied to a Modernize document, so we won’t repeat them. Ask for your quote in writing for each trade and ZIP code.
What you can control:
- Your ceiling: Set it from your own break-even math, not from what the rep calls “competitive.”
- Your lead criteria: Trades, ZIP codes, project types. Under the default terms, changes can take up to 20 days (3 for live transfers) and can change the price. Get the first setup right.
- Your budget cap: Ask for a monthly maximum in the insertion order, the signed order that sets your price and budget.
The same article says no two clients “share the same program.” So a buddy’s price isn’t your price.
QuinStreet’s client terms: the fine print behind Modernize leads
We couldn’t find contractor terms on Modernize’s site, but its owner publishes its own. QuinStreet posts its standard Client Terms online. The version there is dated February 16, 2022, and the word “Modernize” doesn’t appear in it. They spell out when you can get credit for a bad lead, how long you have to ask, and how much notice you owe to quit.
One caution. These are QuinStreet’s general terms for anyone who buys its leads, so we can’t confirm they’re in every Modernize deal. That’s what “default terms” means in this review. Your real deal is set by your insertion order (IO), which wins if the two conflict, as long as it names the section it changes. Ask your rep: does my IO use these terms, and what does it change?
What counts as a bad lead
Under the default terms, QuinStreet only takes back a lead that:
- doesn’t match the lead criteria you set (wrong trade or ZIP, for example)
- is a duplicate sent to you within the past 30 days
- has “clearly false information” (their example is “Mickey Mouse”)
- has disconnected phone numbers (the main one and any backup) and an email that bounces
Look closely at the last one. A dead phone number alone isn’t enough. The email has to bounce too.
The line that matters most: “Leads with which Client has established a contact shall in all cases be considered valid.” Once you’ve made contact, the lead counts as valid. The terms don’t define “contact,” so ask whether a voicemail or a text reply counts. “In all cases” means even a lead outside your criteria counts once you’ve reached them.
The rest of the fine print
| Term | What the default terms say | What to do about it |
|---|---|---|
| Credit window | Submit credit requests “within five (5) business days of delivery” | Review every lead by day 3. Send each request through the Client Services portal with the reason and the original lead details. Ask if your IO gives a longer window |
| Live transfers | “Warm Transfer Leads are not subject to return” unless your IO says otherwise | Staff the line. A dropped transfer still counts |
| Your contact duty | Make “commercially reasonable efforts” to contact each lead within 1 business day | Aim for minutes, not a day |
| Exclusivity | Nothing “obligates QS to deliver Leads exclusively” | Assume shared unless your IO says exclusive |
| Quitting | Either side can end it “on ninety (90) days prior written notice,” unless the IO says otherwise | Ask for a shorter notice period in the IO |
| Too many returns | If your returns hit 5% of leads in a month, QuinStreet may end the deal on 14 days’ notice | Track your return rate weekly. Stay under 5% or ask for a higher limit in the IO |
| During the deal and 1 year after | You can’t “contract for the provision of Internet advertising or marketing services with any QS publisher” | Ask which publishers that covers. It also limits who you can buy ads from while you’re a client |
| Your data | A weekly report on which leads converted. If QuinStreet asks, you must let it monitor your calls with its leads, or send recordings or transcripts | Ask to limit this in the IO |
The big catch is the 90-day notice. The default terms have no pause clause, and lead criteria changes can take up to 20 days. Ask in writing whether you can cut your budget or pause during notice.
Work out your max cost per lead before you take a quote
Don’t start with “is this price per lead fair?” Start with the most you’re willing to pay for a lead and still hit your marketing budget. You need your average ticket, your margin, your close rate on shared leads, and one decision about budget.
- Gross profit per job: average ticket times your gross margin. Example: a $14,000 roof at 35% margin is $4,900.
- Spend per signed job: pick the slice of gross profit you’re OK spending on marketing. We’ll use 20% here. On that roof, that’s $980 per signed job.
- Your lead-to-sale rate: out of every 100 shared leads, how many sign? Use your real number from other shared sources. If you don’t know it, try a low and a high guess (say 5% and 10%, just as examples) and see if the quote works at both.
Then: max cost per lead = spend per signed job × lead-to-sale rate.
Say you’re that roofer and 8 of every 100 shared leads sign. $980 × 0.08 = $78.40. That’s your ceiling. Go over it and you’re eating into money meant for overhead and profit. (The true break-even on gross profit is much higher, $4,900 × 0.08 = $392 a lead, but that leaves nothing for rent, trucks or you.)
Here’s the same math for three made-up shops. Swap in your own numbers.
| Example shop | Avg ticket | Gross margin | Spend per signed job (20% of gross profit) | Lead-to-sale rate | Max cost per lead |
|---|---|---|---|---|---|
| Roofing replacement | $14,000 | 35% | $980 | 8% | $78 |
| HVAC system swap | $11,000 | 40% | $880 | 10% | $88 |
| Window package | $9,000 | 40% | $720 | 6% | $43 |
The biggest lever is your close rate. Raise the roofer’s lead-to-sale rate from 8% to 12% and the ceiling goes from $78 to about $118. Same leads, same price.
It’s also why “cost per lead” is the wrong scoreboard. Track cost per signed job instead: total spend on the source divided by jobs it produced. Our guide to lead generation for contractors walks through how to track that across every source you pay for.
Who Modernize fits and who should skip it
In our view, shared leads work best for shops that already sell well over the phone. If nobody can call a new lead within minutes, you’ll often be paying for leads a faster company closes.
Look at who Modernize is built around. Its marketplace page says, “Hundreds of $20M+ revenue home service businesses grow with Modernize each year.” On a shared lead, a company with a full call center may be one of the other three calling. A small shop can still win. It just has to be faster and friendlier.
Trade matters too. Many of the trades Modernize lists are big-ticket projects: roofing, siding, windows, HVAC systems, solar, walk-in tubs. Its roofing and solar pages both say, “We qualify 40,000+ homeowners weekly.” Neither page says whether that’s per trade, so ask how many are in your ZIP codes. That’s where the math in the last section has room to work. Modernize says it uses your sales data to turn off sources that don’t sell for you. Ask to see an example.
Selling solar? Deals can take months, so stretch the test past 60 days or judge it on appointments set first, then signed jobs.
| Your setup | Our take |
|---|---|
| Someone answers new leads within 5 minutes, 7 days a week | Good fit for a test |
| Average ticket over about $8,000 with healthy margin | Room for the math to work |
| A staffed call center | Live transfers and inbound calls make more sense than form leads, but dropped transfers still count |
| The owner answers leads between jobs, when there’s time | Skip for now. Fix response time first |
| Lower-ticket jobs (a few thousand dollars or less) | Hard to make shared leads pay |
| You can’t afford 90 days of notice if it flops | Don’t sign until the IO notice period is shorter |
| Storm-driven roofing | Can work, but expect heavy competition on every lead |
The $8,000 line isn’t a rule from Modernize. It’s our rough cut. Below that, the break-even ceiling gets thin fast unless your lead-to-sale rate is strong.
If you’re on the fence, compare the options side by side. Google’s Local Services Ads also charge per lead, but on Google’s rules, not QuinStreet’s, and our rundown of alternatives to Angi covers the other pay-per-lead sites. For a roofing-only view, see our breakdown of roofing lead sources.
Water damage and other emergency calls
Modernize now sells inbound calls for water damage, mold remediation, fire and smoke damage, and sewage damage, plus plumbing and HVAC. With inbound calls, Modernize shows your dedicated phone number on its sites and the homeowner dials you.
A burst pipe isn’t a bathroom remodel. A homeowner with water on the floor at 2 a.m. hires whoever picks up and can be there soon. Can you answer every call, all night, and roll a truck? If yes, calls can work. If the call rolls to voicemail, that homeowner will likely just dial the next company. Ask your rep how missed calls are billed before you start.
Ask how many companies can get the same caller. We’ve worked with 30+ SERVPRO franchises, and in restoration the company that answers first usually gets the job. For the bigger picture, see our guide to water damage leads.
Financing, marketing and referrals: the rest of the Modernize pitch
Expect the rep to pitch more than leads. Modernize now sells homeowner financing, marketing services and, since October 2026, a referral app. Judge each one on its own numbers.
| Product | What Modernize says it does | What to ask |
|---|---|---|
| 360 Finance | One application gets the homeowner offers “from multiple lenders instantly, all in one place.” It promises “low dealer fees” | The dealer fee for each loan type, in writing. It doesn’t publish them |
| Marketing Products | SEO, answer engine optimization, programmatic display and streaming TV (OTT) ads, paid search, paid and organic social, email and text workflows | Who owns the website, ad accounts and content if you leave |
| Get The Referral | A branded homeowner app with a project tracker, review capture and a wallet that pays referral rewards. Modernize bought it, and the deal closed October 1, 2026 | Price per user or location, and which CRMs it connects to in your setup |
On marketing, Modernize says its clients “see an average sales increase of 24% within the first six months.” That’s the company’s own number. It doesn’t say how many clients, which trades, or compared to what. Treat it as a sales claim, not a benchmark.
Buy leads only if the lead math works on its own. Financing can help close bigger tickets. But if one company runs your leads, ads and referral app, it’s hard to tell which part pays off. Tag each one as its own source in your CRM.
What Modernize Home Services reviews say
Most bad Modernize reviews we found come from homeowners, not contractors. It still hits you: an annoyed homeowner is harder to reach.
When we checked on November 2, 2026, Modernize Home Services had a TrustScore of 2.4, with 1,221 reviews, on Trustpilot. Trustpilot’s AI summary, based on 83 reviews, said most reviewers were unhappy. The common themes: remodeling promotions that led to “higher-than-expected estimates,” wide price ranges, and “unwanted phone calls even after stating multiple times that they were not interested.” Some reviewers liked the online cost calculator.
What that means when you call:
- Some won’t know your name. Open with who you are and how you got their request.
- Some will expect the price from an ad. Don’t argue. Explain what changes the price and book the visit.
- Some will be tired of calls. A short text before you call (“This is [your name] from [your company], you asked about a roof quote”) stands out from call number four. Read the consent note below first.
Consent proof and the FCC one-to-one rule
In December 2023 the FCC adopted a “one-to-one” consent rule that would have required a separate consent for each company. It never took effect. On January 24, 2025, the U.S. Court of Appeals for the Eleventh Circuit vacated that part of the FCC’s order in Insurance Marketing Coalition v. FCC.
So that rule doesn’t ban a single form that allows calls from “up to four” companies, like Modernize’s. Modernize’s article on the rule still talks about “full compliance by January 2025” and doesn’t mention the court ruling. Ask your rep what its consent process looks like today.
The consent text says the companies may use email, phone or text, “including the use of auto-dialed and/or prerecorded calls or messages.” But it doesn’t name the four companies, and the older TCPA rules still apply to you. So save proof of consent.
Modernize’s marketplace page says, “Every lead is backed by ActiveProspect’s TrustedForm, providing independent proof of consent.” A TrustedForm certificate is a record of the form the homeowner filled out, shared as a web link. Ask for that link with every lead.
Also ask whether each certificate is claimed for your account or how you claim it yourself. Saving the link alone may not be enough. Have a lawyer check your setup before you automate texts or use a dialer. HomeBuddy’s terms go further and make storing those certificates for at least 5 years your job.
How to run a fair 60-day test of Modernize leads
If you try Modernize, treat it like a test with a budget cap and an end date. Track every lead from delivery to signed job. Then decide with numbers, not with how busy the phone felt.
Why 60 days? A roof lead from week one might not sign until week five, so 30 days is too short to judge. But do the math: a 60-day test plus a 90-day notice can mean five months of spend. Get a shorter notice period in the IO, or ask if you can give notice on day one and still run the test.
Before the first lead
- Write down your break-even ceiling before the sales call. Don’t go above it.
- Set a monthly budget cap you can lose without pain.
- Tag Modernize as its own source in your CRM, so every lead and job carries the tag.
- Decide who answers. Name a person for each hour of the day, including nights and weekends.
Fast follow-up
In 2011, Harvard Business Review reported on a study of 1.25 million sales leads from 42 U.S. companies. Firms that tried to reach a lead within an hour were nearly seven times as likely to qualify it as firms that waited even an hour longer. The study measured hours. Minutes is our advice, not its finding.
Set up:
- An automatic text from your CRM the moment a lead arrives, saying who you are (check the consent note above first)
- A named person who calls within minutes, plus a named backup
- A day-one sequence: call, text, call again a few hours later
- A plan for nights and weekends, when your office is closed
What if nobody’s free when a homeowner calls back, because the crew is on a roof? Restoral, our AI system, answers your calls and chats and books the job onto your calendar. It works with Google Calendar, Calendly, Cal.com, Jobber and most trade CRMs, and our team sets up the integration.
The scorecard
| Track weekly | How to count it |
|---|---|
| Leads received | Every lead delivered, and how many were billed after credits |
| Credit requests | Sent, approved and denied |
| Contact rate | Leads you actually spoke with ÷ leads received |
| Appointments set | Booked visits or virtual estimates |
| Jobs signed | Signed contracts from Modernize leads |
| Cost per signed job | Total Modernize spend ÷ jobs signed |
| Speed to first attempt | Minutes from delivery to first call or text |
At day 60, compare cost per signed job with your other sources. If it’s worse and your speed was good, Modernize probably isn’t working for your market at that price. Try tighter ZIP codes or a lower ceiling, or stop. If your speed was slow, the test was really about your phones, not Modernize.
Questions to ask the Modernize rep before you sign
Take this list into the sales call and get the answers in writing, ideally in your insertion order. A promise on the phone won’t help you in month three. If a rep won’t answer number 3 or 6 in writing, treat that as a no.
- Which product am I buying: shared leads, inbound calls, live transfers or a branded program?
- For my trade and ZIP codes, how many other companies can get the same lead?
- Does my IO use QuinStreet’s Client Terms? Which sections does it change?
- What’s my price ceiling, and can I change it any time?
- How do I ask for credit, how long do I have, and does a voicemail or text reply count as “contact”?
- What’s the notice period to cancel, and can I pause or cut my budget during it?
- Can I set a hard monthly spending cap?
- Which channels will my leads come from (search, social, call center)? Can I turn any off?
- How fast do changes to my ZIP codes or project types take effect?
- What data do you want back from me, and how is it used in my pricing?
- Is there a setup fee or minimum spend, and how am I billed?
- Will you send the source channel and the TrustedForm certificate link (or call recording) with each lead?
- Is an exclusive option, like a Branded Program or HomeBuddy, available in my trade and ZIP codes, and at what price?
Don’t skip question 10. Modernize says its Data Feedback Loop uses your sales results to feed you the sources that make you money and turn off the weak ones, and that the same data helps power Right Pricing. Our read: if you close a source’s leads well, Modernize may price that source higher for you. Ask how your data affects your price. And if your IO keeps the one-year publisher clause, ask which sites it covers.
Modernize leads FAQ
Is Modernize legit?
Yes, it’s a real business. Modernize is owned by QuinStreet, a public company that files reports with the SEC. Whether its leads pay off depends on your trade, ticket size and speed to answer. Its Trustpilot score, mostly from homeowners, was 2.4 when we checked in November 2026.
How much do Modernize leads cost?
Modernize doesn’t publish prices. It uses a dynamic model called Right Pricing, where price varies by trade, homeowner intent, volume, location and other factors, and you set a maximum. Work out your max cost per lead before the sales call.
Are Modernize leads exclusive?
Standard leads can be shared. The homeowner’s consent screen allows calls from up to four home improvement companies, and QuinStreet’s client terms say leads can go to other clients. Branded Programs are exclusive when the homeowner picks your brand. For exclusive leads across the board, QuinStreet sells HomeBuddy, which says only one contractor gets each lead.
Can I get credit for a bad Modernize lead?
Under QuinStreet’s 2022 default client terms, yes, but only within five business days and only for four reasons: wrong criteria, a duplicate within 30 days, clearly fake details, or dead phone numbers plus a bounced email. A lead you’ve made contact with counts as valid. Check whether your insertion order changes any of this.
How do I cancel Modernize?
QuinStreet’s general client terms let either side end the deal with 90 days’ written notice unless your insertion order says otherwise. Notice goes by email, overnight express or certified mail to the contact listed in your IO. Keep proof it was sent.
Where do I log in to Modernize?
Go to modernize.com/pros/login. It splits into three logins: 360 Finance for financing, HomeBuddy for exclusive leads, and Client Services for Modernize leads, branded programs and calls. Under QuinStreet’s terms, credit requests for bad leads go through Client Services.
What to do this week
- Pull your average ticket, gross margin and lead-to-sale rate from last year. Work out your max cost per lead.
- Time your team. Send a test form to your own website and see how long a call-back takes.
- If you take the Modernize call, bring the questions above and ask for the IO before you agree to anything.
- Set up the scorecard in your CRM now, even if you never buy a single lead. It works for every paid source.
Paid leads can fill a slow month. But a homeowner who finds you in Google’s free map and search results calls you directly, at no cost per call. To see where you show up on Google today, start with our free local SEO audit. And if you’re weighing other platforms, our Bark review is built the same way, from Bark’s own terms.
